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Bumble x UT Dallas
Bumble, an online dating app, gives customers the option to meet, network, and make friends in a healthy online space. With its statement "make the first move", Bumble has been encouraging women to show their interests without fear.
Examples:
Objectives
To identify personas and analyze users on social media for Bumble, along with research on rivals. BumblexUT Dallas's main purpose is to gain more embassador and awareness to the brand
What we did:
Results
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In-depth understanding of Bumble's competitors
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Created mocked assets and personas for campaigns
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Developed Case Studied and Creative brief
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